About Auqust® | Baby & Kids Apparel...

Home to beautiful eco-friendly products all carefully handpicked for you and your little ones.

It all started in August 2018 from one Mom's passion for parenting, the environment and desire to make baby shopping simpler.

Inspired by her time in Germany, founder Ha Mi and her brother The Tai wanted to provide parents with natural and sustainable baby products that were the very best for parents and babies, as well as the planet, all under one roof... From this commitment Auqust was born.

Auqust champions all things natural and organic. We understand that your little ones are delicate so you'll find absolutely no nasties in our products wherever possible. We have handpicked all of our products to ensure that from the methods of productions, to the materials used and even down to our packaging we are supporting sustainability.

Welcoming a new arrival is the most exciting and rewarding journey. Auqust wants to help along the way and help make your choices easy. With our expert advice from our fully trained staff and amazing products, let us help you find the right products, at the right price, at the right time.

Best for baby
Your baby is beautiful and so are our products. We believe that every parent should be able to purchase products that suit their style and lifestyle whilst knowing there are no compromises on quality. We champion all things natural and organic and understand that our little ones are delicate so you'll find pure and natural materials with no nasty chemicals. Rest assured that every product has been chosen because we personally love and recommend them.

Best for parent
We want to make your choices easy. How? With our expert advice from our caring customer service team, our informative blog or knowledgeable store assistants. Let us help you find the right products, at the right price and at the right time in your parenting journey.

Best for the environment
It's not just our packaging that makes us environmentally friendly, it's the materials, the manufacturing process, ethical business – there's no competing on price, no nasty chemicals in our fabrics and absolutely no exploitation in any factories. The world could do with a little more green, and it's our job to shout it from the roof tops.

Best customer service
If there's one thing we've learned, it's that every family is different. Which is why you'll always find a friendly voice at the end of the phone to answer your questions, queries or provide the very best advice. Plus there are 60-day returns for complete peace of mind.

Ha Mi & The Tai
Founders, Auqust | Baby & Kids Apparel